Dialogue on Creative Industries: How Do We Know What We Know? – Research and Knowledge in Iceland’s Music Ecosystem

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Where: Fenris Creations, 3rd floor, Gróska, Kristínargata 1, 102 Reykjavík, and live on Facebook
When: Tuesday, Nov 3rd @ 08.30–10.00
In English
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What research methods do we use to understand Iceland’s music ecosystem? And once we’ve gained new knowledge, how can it be put into practice by those who shape policy, allocate funding and make decisions affecting the music sector?

The Creative Industries Research Centre (CIRC), Iceland Music and Reykjavík Music City, in collaboration with Fenris Creations, invite you to a discussion on research, knowledge and its role in shaping the future of Icelandic music. Researchers will share how they study the music sector, from statistics to design thinking and focus groups, followed by a panel on how their findings can be turned into policy and practice.

Light refreshments will be served at Gróska.

Register here

Presentations

Erla Rún Guðmundsdóttir – Director, Creative Industries Research Centre (CIRC)
Erla Rún presents recent statistical analyses of the Icelandic music sector, and the opportunities and limitations of statistical data. A former cultural statistics specialist at Statistics Iceland and now a PhD student at the University of Iceland School of Business, she researches the labour market, measurement and policy in the cultural and creative industries.

R. Michael Hendrix – Founder, Huldunótur
Michael shares his design thinking research into live music and cultural infrastructure in Reykjavík city centre. A Reykjavík-based designer, educator, author and musician, he helps organisations navigate change through creativity and strategic insight, and was previously IDEO’s Global Design Director.

Þorbjörg Daphne Hall – Professor of Musicology, Iceland University of the Arts
Þorbjörg presents key findings from her focus group research on Iceland’s music scene. Her research covers contemporary popular music and jazz in Iceland. She co-edited Sounds Icelandic (Equinox, 2017) and is writing a book on the Icelandic music scene for Bloomsbury.

Panel

Arna Kristín Einarsdóttir – Director, Department for Culture and the Creative Sector, Ministry of Culture, Innovation and Higher Education
Arna Kristín has spent her career at the intersection of music, artistic leadership and cultural policy. A flautist by training, she has led symphony orchestras in three countries, including as Executive Director of the Iceland Symphony Orchestra and Managing Director of the National Arts Centre Orchestra in Ottawa.

María Rut Reynisdóttir – Managing Director, Iceland Music
María Rut has over 20 years’ experience across artist management, festivals, music industry development and cultural policy. She has managed Ásgeir, led the Icelandic Music Awards, played a key role in founding Reykjavík Music City and headed Reykjavík’s Cultural Office.

Þorvaldur Davíð Kristjánsson – First Alternate City Councillor, Viðreisn
Þorvaldur is Vice-Chair of Reykjavík’s Culture Council and recently became Chair of the Reykjavík Capital Area Marketing Office. A Juilliard-trained actor, producer and writer, he previously led cooperation and communications at the Council of the Baltic Sea States in Stockholm.

Dialogue on Creative Industries is an event series by the Creative Industries Research Centre (CIRC) in collaboration with Fenris Creations, offering a platform for discussion and knowledge sharing on culture and the creative industries.

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Dagsetningar
Dagsetning
3 November 2026
 –
Staðsetning
Fenris Creations, 3. hæð í Grósku, Kristínargötu 1, 102 Reykjavík
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