Bransaveisla 2024!
The 2024 Bransaveisla is Here: Featuring Key Figures and Innovators Shaping the Global Music Industry
From November 4th to 6th, Bransaveislan (e. music industry celebration) will take place for the fourth time. Bransaveislan is a free educational and event series organised by Iceland Music and Reykjavík Music City, with support from Business Iceland. Its purpose is to connect international industry professionals visiting the country for Iceland Airwaves, the country’s most important showcase festival, directly with the Icelandic music community. There will be masterclasses, workshops, and various other networking opportunities in downtown Reykjavík.
Alongside the Iceland Airwaves festival, one of the most ambitious music conferences Iceland has seen will be held. Iceland Music and Reykjavík Music City, along with Iceland Airwaves and Business Iceland, are organising this conference and inviting leading pioneers and outstanding individuals from the international music industry to the country. Bransaveislan is intended as a supplementary program to this magnificent conference, aiming to connect professionals from the international music industry with the Icelandic music community.
This year’s agenda for Bransaveislan is diverse and ambitious, featuring highlights such as a ‘Fireside Chat’ with Júnía Lín, Laufey’s creative director and a Management Masterclass by James Sandom and Al Mills from Red Light UK. Additionally, “Útrás”, a course for artists seeking to export their music, will begin at Bransaveislan. Regular features will also be included in the program, such as the popular Networking Speed-Meetings, where musicians can book meetings with this star-studded group of industry professionals who have come to connect with the Icelandic music scene.
Admission to all Bransaveisla events is free, but registration is necessary, and space may be limited in some cases. Therefore, we strongly encourage interested parties to familiarise themselves with the event as soon as possible and take full advantage of this unique opportunity.
Program:
Einn, tveir og Airwaves!
Where: Tónlistarmiðstöð, Austurstræti 5, 101 Reykjavík
When: Monday, 4. nóv @ 17.00-18.30
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This year, we plan to kick off the event with an informal and open gathering called "One, Two, and Airwaves." Participants will have the opportunity to learn about and receive advice on the opportunities arising from showcase festivals like Iceland Airwaves and Bransaveisluna. We will also introduce the work of the Music Center and how to utilize our services, as well as discuss how we can better meet the needs of the music community we serve.
We will offer light refreshments and a relaxed atmosphere, and we hope to see as many people as possible.
Keep up to date through the facebook event >>
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Mental Health Matters - MMF Iceland and Tamsin Embleton host a panel on Mental Health In The Music Industry
Where: Tónlistarmiðstöð, Austurstræti 5, 101 Reykjavík
When: Tuesday, Nov 5th @ 14.00-16.00
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In collaboration with MMF Iceland and Tamsin Embleton from the Music Industry Therapist Collective, we present the panel discussion "Mental Health Matters," where various issues related to mental health in the music industry will be explored. In line with the increased pressure on musicians and professionals in the industry, the focus on mental health has also grown, and this panel aims to address common questions about how to best care for the health of professionals and their clients, the artists.
Panelists:
Tamsin Embleton: Tamsin is a trained psychiatrist and the founder of the Music Industry Therapist Collective. She has been a leading voice in mental health in the music industry for many years and edited the book "Touring and Mental Health: The Music Industry Manual," which was voted Book of the Year by Rough Trade in 2023.
Nanna Bryndís: Nanna is best known as the vocalist and songwriter of the band Of Monsters and Men, one of the most successful bands in Icelandic history. Having released their debut album in 2011, OMAM have toured the world over for years on end. In 2023, Nanna released her first solo album, "How To Start a Garden."
Árni Þór: With over 20 years of experience in the music industry, both as an artist and agent, Árni has a wealth of experience covering a broad spectrum of fields in the industry. For the past eight years, Árni has been managing Ólafur Arnalds, and in addition, he is a co-founder and chairman of OPIA Community and MMF Iceland.
The discussion will be moderated by Grímur Atlason, who has 35 years of experience in concert promotion and was the director of Iceland Airwaves from 2010 to 2018. Today, Grímur is the director of Geðhjálp and a musician on the side.
Keep up to date through our facebook event >>
‘Fireside Chat’ with Junia Lin
Where: Tónlistarmiðstöð, Austurstræti 5, 101 Reykjavík
When: Tuesday, Nov 5th @ 16.00-17.00
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We proudly present a Fireside chat where none other than Júnía Lín will share her experiences as an creative director, including for Grammy Award winner Laufey. Júnía is an expert in digital marketing, and her sophisticated yet playful eye has played a massive role in Laufey's astronomical success.
The discussion will be guided by Helena Sif Gunnarsdóttir, Communication Advisor and Content Creator for Iceland Music.
Don’t miss this unique opportunity to learn about the people who support artists behind the scenes.
Keep up to date through our facebook event >>
Útrás - Workshop
Where: Tónlistarmiðstöð, Austurstræti 5, 101 Reykjavík
When: Tuesday, Nov 5th @ 17.30-19.30
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Iceland Music invites all interested parties to a workshop on preparing music projects for export. The course will officially begin at Bransaveislan and is designed to be beneficial for practitioners of all music genres, is open to everyone, and is free of charge.
The workshop aims to empower independent musicians by providing tools and resources to promote their art and become "export ready."
At this first event of the workshop, there will be a panel discussion on public relations, marketing, and bio writing. The goal is for participants to gain an overview of the materials and tools necessary for promoting music projects and to sharpen their objectives in promotional efforts.
Featured speakers:
‘Paul Bridgewater: Editor of The Line of Best Fit, the UK’s largest music magazine focused on new music discovery. He is a passionate supporter of Icelandic music internationally, having published over 300 articles on Icelandic music during his 17 years in the role.
Sophie Walker: One of the most interesting music writers of our time. Sophie began her career at The Line of Best Fit and currently works as a public relations representative at Toast Press alongside her writing.
Becky Mason: A public relations representative at Inside Out, the largest independent marketing agency in the UK. Her clients include Bloc Party, CHVRCHES, Pale Waves, and of course, Iceland Airwaves!
Leifur Björnsson will moderate the discussions. He is the export team leader at the Music Center and also manages the Record in Iceland project.
Keep up to date through our facebook event >>
Sync Masterclass with Lauren Harman /// Hosted by INNI
Where: INNI, Bergþórugata 55, 101 Reykjavík
When: Tuesday,Nov 5th // 19:00 - 21:00
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In collaboration with our good friends at Inni Music we offer a Sync Masterclass featuring Lauren Harman. This 2-hour event is divided into a talk where Lauren discusses the current state of the industry, along with introducing sync strategies and related topics. The second part is more informal, where participants can receive more tailored advice, ask questions and share their music with Lauren.
This is a unique opportunity to leverage the expertise of a professional who is at the very forefront of her field.
Self-acclaimed “Sync Auntie”, Lauren is a music industry veteran and pioneer of third-party sync representation. Having worked with artists like Andrew Bird, Beach House, Sufjan Stevens, Grizzly Bear, Justice, and hundreds more, she has generated multiple millions of dollars in sync revenue for artists, labels, publishers, and of course managers.
These days she runs a consultation company, Very Well, LLC, which is an amalgamation of the twenty years she’s been at the frontlines of film/tv/music and A&R. The aim is to help music companies maximise their sync income and stay up to par with the needs and in the ears of the music supervision community.
Limited spaces available - Deadline for application is 31st of October.
Keep up to date through our facebook event >>
Polaris Music Hub Presentation /// Hosted by STEF
Where: STEF, Laufásvegur 40, 101 Reykjavík
When: Wednesday, Nov 6th @ 12.00-13.00
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The Nordic region has been a trailblazer in the global music streaming economy, with one of the highest adoption rates worldwide. However, as the music industry reaches a saturation point in the format, where do the Nordics fit in this new world of price increases, AI, and superfans?
Zach Fuller, Research Manager and Data Analyst at Polaris Hub, the music licensing collective for the Nordic societies, will present an overview of the latest trends in the Nordic industry and where the market is heading in the near future.
Zach has over a decade of experience in music industry analytics, including roles at Warner Music Group, IFPI, and MIDiA Research, working across label, distribution, and market research. Zach’s expertise has been quoted in The Financial Times and The Economist, and he has been a guest speaker at conferences including MIDEM, Music Biz Nashville, and SXSW.
Light refreshments will be served.
Limited spots available.
Keep up to date through our facebook event >>
Management Masterclass with James Sandom & Al Mills - Red Light Management /// Hosted by MMF Iceland
Where: Tónlistarmiðstöð, Austurstræti 5, 101 Reykjavík
When: Wednesday, Nov 6th @ 14.00-16.00
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A staple of Bransaveisla from the beginning has been the Management Masterclass, which for the second year in a row is held in collaboration with MMF Iceland. This year we're proud to announce that we are being joined by none other than James Sandom and Al Mills.
James Sandom is co-founder of Red Light UK. An artist, producer and songwriter manager with 25 yrs experience, accolades incl. MMF Mgr of the Year 2007, MMF Writer/Producer Mgr of the Year 2023, Billboard Power Player 2022, Music Week Manager of the Year 2006.
Al Mills is a key member of the Red Light Management London team. She co-manages artists including Interpol, Belle & Sebastian, Ride and Monobloc performing at Airwaves.
Red Light UK's clients at Airwaves are The Vaccines & newcomers Monobloc and Mary In the Junkyard.
Limited spaces available.
Keep up to date through our facebook event >>
International speed-meetings
Where: Bingó, Skólavörðustígur 8, 101 Reykjavík
When: Wednesday, Nov 6th @ 16.00-18.00
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The IA conference taking place on November 7th and 8th attracts music industry professionals from all corners of the globe, making the Airwaves week a perfect opportunity to build connections between the Icelandic music community and professionals from the international music industry.
To facilitate this, networking meetings will be held at Bingo on November 6th from 4 PM to 6 PM, where attendees can apply for 15-minute 'speed-dating' meetings with international guests offering their expertise and services. Following this, Iceland Music and Reykjavik Music City will host a Happy Hour for participants at the same venue.
This is a diverse group of professionals from various sectors of the music industry, including festival bookers, publishers, agents, and marketing representatives from the UK, the USA, and Germany.
Sign up + further information here >>
Keep up to date through our facebook event >>
Happy Hour
Where: Bingó, Skólavörðustígur 8, 101 Reykjavík
When: Wednesday, Nov 6th @ 18.00-20.00
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Iceland Music and Reykjavík Music City, in collaboration with Business Iceland, invite participants of Bransaveisla and other guests of the Iceland Airwaves festival to the closing party of Bransaveisla and an informal pre-party for the Iceland Airwaves festival, which officially kicks off the following day.
Come and celebrate with us as we gear up for the most important music festival in Iceland!
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