Showcase festivals differ from traditional music festivals in that a significant portion of the audience consists of industry professionals. These festivals can serve as a springboard for participants looking to enter the international music market, making them a key component in the export of Icelandic music.

Iceland Music works closely with many of the world’s leading showcase festivals; we support the participation of Icelandic artists, organise showcase events, and send Icelandic professionals with the aim of strengthening networks.