📅 May 22, 2025 🕓 16:00–18:00 📍 Iceland Music, Austurstræti 5

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Iceland Music and MMF Iceland invite anyone interested to join us for talks and a panel discussion about what it means to work in music management in Iceland.

Experienced professionals from the Icelandic music scene will share their insights, and the topic of music management will be explored in depth. We’ll tackle questions such as:

• What does a music manager actually do?
• What’s the difference between a booking agent and a manager?
• How do you become a music manager?
• Who are the key players in the industry, and when do they collaborate—or work independently?
• How does the Icelandic industry compare to the international scene?
• How do music managers earn income?
• What kinds of contracts are typical between artists and managers?

Speakers include María Rut Reynisdóttir, Managing Director of Iceland Music and former manager of Ásgeir Trausti, and Soffía Kristín Jónsdóttir, manager and co-owner of music company Iceland Sync.

After the presentations, a panel discussion will follow, featuring María and Soffía alongside Snorri Ástráðsson, Margrét Ósk, and Árni Þór Árnason.

This event is aimed especially at those considering a career in the field or artists who self manage.

Light refreshments will be served afterward, giving guests a chance to connect and continue the conversation.

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Skráning á viðburðinn fer fram hér.
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Um þátttakendur

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María Rut Reynisdóttir

Since 2008, María has worked extensively in the arts and culture sector, with a strong focus on music. Her background includes roles such as Head of Cultural Affairs for the City of Reykjavík, Project Manager for Reykjavík Music City, Managing Director of the Icelandic Music Awards, Programme Director of Iceland Airwaves, and manager for Ásgeir Trausti.

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Snorri Ástráðsson

Snorri began working in music at age 15, initially as part of the artist liaison teams for Icelandic music festivals and later as a DJ for some of the country’s top musicians. Today, he works as a concert promoter for international agency All Things Live in Copenhagen, and also manages artists Daniil, Floni, Izleif, Young Nazareth, and LOGI. He co-founded Garcia Events and holds a BA in Music Management from RMC in Copenhagen, where he has lived for the past five years.

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Soffía Kristín Jónsdóttir

Soffía has been immersed in music since childhood. She studied business at the Commercial College of Iceland and later earned a B.S. in Music Business from Full Sail University in the US. In 2014, she co-founded Iceland Sync Creative with Steinunn Camilla. Initially a management agency for Icelandic artists, the company now also works in booking, publishing, label services, and more. Iceland Sync represents artists including Bríet, Una Torfa, and Jóhanna Guðrún.

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Margrét Ósk

Margrét Ósk er umboðsmaður sem hefur aðallega unnið með hljómsveitinni Supersport! en tengsl hennar við tónlistina ná langt aftur til menntaskólaáranna þegar hún byrjaði Margrét is a manager best known for her work with the band Supersport! Her involvement in music dates back to high school, where she began organising events. A trained lawyer, she has focused in recent years on the music and tech industries, recruitment, and HR—and currently works at one of Iceland’s largest travel companies, Icelandia. She has supported Supersport! through label deals, releases, and showcase festivals, including an invitation to Eurosonic earlier this year. Her legal background is a strong asset when it comes to contract negotiations and discussions.

MMF IcelandMMF Iceland is a professional organisation for music managers in Iceland, founded in 2022. Their mission is to connect professionals within the Icelandic music industry. MMF Iceland is part of the global Music Managers Forum (MMF)—the world’s largest network of music managers—dedicated to building relationships and sharing knowledge in this vital part of the industry. The Iceland chapter’s board includes managers for Ólafur Arnalds, Bríet, Eydís Evensen, and more.

If you’re interested in joining MMF Iceland, the board will be on hand to share how to apply—whether you're a seasoned professional or just starting

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