You Are In Control - Programme
CLICK HERE TO DOWNLOAD A PRINTABLE .PDF OF THE PROGRAMME
Wednesday September 23rd
9.00 Registration
(Day one, in rooms A and B)
9.30 Conference opens
Minister of Industry, Energy and Tourism, Katrín Júlíusdóttir
9.40 Inspirational speaker
Designing tomorrow
Paul Bennett, Managing Partner and co-Chief Creative Officer at IDEO
What unites design, music, films, visual arts and gaming? What can the creative sectors learn from each other? How do the business models already overlap and what does the future hold? We are entering an era where we are seeing more generosity of ideas and approach. More openess and transparancy. How can we make the pie bigger for everybody to share from it? How can we be influenced from what is going on elsewhere, outside our own sectors and countries? How can other business models, cultures and aeas which have been in recession for a long time inspire us? How can we learn from people who have already been on the journey that we are about to embark up on? How do we redefine our future and point the way to a better tomorrow?
Paul Bennett is Managing Partner, Europe and Chief Creative Officer of IDEO, a world leader in human-centred and design-led innovation. Clients include Procter & Gamble, Nokia, Intel, Oxfam, Nestlé, Numico and Vodafone. Nominated by business leaders globally as one of the world’s most innovative companies, IDEO employs over 500 staff in eight locations worldwide. This year IDEO reached top 10 on Fast Company's 50 most innovative companies along with giants such as Apple, Google and Amazon. The company was also listed number one as the world's most innovative company in design.
10:10 - Coffee
10.30 Music to my ears and eyes!
Publishing debate - the relationship between film, TV and music - who are the new players? What are the new business models? Are there new opportunities? Is there still money in publishing? Major vs. Indie - pros and cons and the future of music publishing.
Moderator: Ralph Simon, The Mobilium International Advisory Group (UK/US)
1. Alicen Schneider, NBC/Universal (US)
2. Simon Long, Collins and Long Law (UK)
3. Hampus Kivimae, Sony/ATV Publishing Scandinavia (SE)
4. Milena Fessmann, Cinesong (DE)
5. Máni Svavarsson, Songwriter (Lazytown) (IS)
11.30 Presentation: Groove Armada and the Bacardi brand
Serena Wilson, Nile-On (UK)
Share Mechanic Campaign
At Midem festival this year the British dance act Groove Armada and Bacardi, announced a new online collaboration under which the band would release a mini album via Bacardi's B Live share mechanic for free. This project was one of the first instances of a simultaneous world-wide marketing promotion for the Bacardi brand. The presentation will cover how we were initially selected for the project, how we initially worked with all the promo teams involved and how multiple channels drove traffic to this campaign.
12.15 Lunch
13.00 Panel: Message in a bottle: The future of digital distribution
The new distribution of arts and entertainment. What are the future developments in distribution of films, books, visual arts, fashion, design and music? Subscription models, downloads, filesharing? How will we monitise - what will the payment methods be? How can the creative industries survive within the digital revolution? Physical versus digital - does this go hand in hand or will it all be digital in some few years? Virtual experiences versus physical experiences - has the "you find it on the internet" mentality taken over amongst the younger consumers - do we not need museums, cinemas, venues and shops in the future? Or has the need never been more evident?
Moderator: Anne Thomas, Innovationlab (DK)
1. Asa Carild, Nokia Norden (SE)
2. Elísabet Grétarsdóttir, CCP (IS)
3. Gerfried Stocker, Ars Electronica Linz (DE)
4. Cory McAbee, Filmmaker (US)
5. Katrin Ólína Pétursdóttir, Designer (IS)
14.00 - Case Study: The Sulake approach
Oisin Lunny, MD of UK operation (UK)
Oisin will be speaking about the technology and business approach used by Finnish company Sulake in the worlds largest virtual world for teens, Habbo Hotel. Sulake generated over €50m in revenue in 2008 alone, largely from the sale of virtual goods and also from in-world advertising campaigns. The Sulake approach includes processes distilled from years of constantly listening to their audience, and acting on what they hear. Oisin will explore how other businesses might apply this same process, and also how can the music industry can work with Habbo. Finally Oisin will be talking about how artists such as Paramore, Basshunter, Lady GaGa, and Tokyo Hotel use Habbo to engage with a global teen audience of millions.
14:40 - Coffee Break
15.00 - Panel: Copyright and the Social Media Websites challenges
How will future generations consume culture and entertainment? New consumer behaviour - how is it effecting distribution? What are people willing to pay? Copyright challenges for social media start-ups – what are the legal obstacles? Are policies like “Three strikes and you’re out” the way of the future or lost leads? How will the film and book industry deal with their challenges?
Moderator: Margrét Sigurðardóttir, University of Iceland (IS)
1. Tahir Basheer, Sheridans London (UK)
2. Haukur Davíð Magnússon, gogoyoko (IS)
3. Vikie Nauman, Somons (US)
4. Birgit Hoff, Smarten-Up! (DE)
5. Árni Matthíasson, Morgunblaðið Newspaper (IS)
15.30 - Coffee break
16.00 - Panel: The Power of Digital Media
Are bloggers today's opinion makers? Who reads papers and magazines anymore? The importance of multi-platform approach. Are the borders between different creative industries disappearing in the media or are we still sector specific? Does the digital environment create a new way of thinking and working? Are borders between different media platforms disappearing?
Moderator: Nicola Slade, Record of the Day (UK)
1. Gunnar Hilmarsson, Anderson & Lauth (IS)
2. Dave Birss, Ogilvy (UK)
3. Anita Awbi, Bearded Magazine (UK)
4. Neebing, Lychee Productions (C)
5. Haukur S. Magnússon, The Reykjavík Grapevine (IS)
17.00 – Finish day one
Jón Ásbergsson, Managing Director of the Trade Council of Iceland
Thursday September 24th
9.00 Inspiration/Guidelines for the day (Room A and B)
Guðjón Már Guðjónsson, Ministry of Ideas
Guðjón Már from the grass-root driven Ministry of Ideas wil lbe taking a journey with today's latest concepts on open innovation and the business model of giving. This session will give a sense of the upcoming sessions for the day. Where is the money on planet free? What is the new medium for experiences? How creative is the green economy?
10.00 Presentations and mentoring sessions/speed meetings
Mentoring sessions/speed meetings in pre function area on first floor.
10.00 Panos Panay, Sonicbids (US) (Room A)
The Artistic Middle Class
The mass market is dead, long live the mass of music niches. Panos Panay, founder of Sonicbids, will talk about the emergence of a new Artistic Middle Class and how these artists are leveraging the power of the internet and relationships with consumer brands to reach a new audience of music listeners. In the process, this new breed of artists is creating a new paradigm for the music business and forging a new direction for building sustainable music careers.
10.00 Gerfried Stocker, Ars Electronica (AT) (Room B)
Digital art and media culture
Ars Electronica is an internationally unique platform for digital art and media culture. It consists of four divisions: The Ars Electronica Festival – an avant-garde festival, The Prix Ars Electronica – a competition honoring outstanding work being done throughout this field and The Ars Electronica Futurelab – a media art lab that makes artistic competence available for R&D and industrial applications. The Center forms Ars Electronica´s core. Reopened in a new configuration in January 2009, the Ars Electronica Center shifts new themes into the spotlight. Fields in which the most massive and controversial innovative thrust is now in the process of emerging: the so-called life sciences and imaging procedures that enable us to peer into domains far beyond what we’re able to see with our own eyes.
10.30 Remi Harris, The Association of Independent Music (UK) (Room A)
London Connected: Digital training and advice for London's music micro-businesses
In 2008, AIM developed a programme called London Connected, the digital music network for London with funding from the London Development Agency. Remi Harris, General Manager of AIM was one of those who developed the programme, and will discuss its origins, work and outcomes. How did AIM use training and support for small businesses to help remedy a market failure in digital music? What was the three step process used to get small music creators to trade digitally, with confidence? What difference has the London Connected programme made to the small music businesses who used it? What are the music micro-business' experiences of accessing the digital market today?
10.45 Dave Birss, Ogilvy (UK) (Room B)
It‘s OK to lose control
The advertising industries have been suffering from shifts in consumer behaviour in similar ways to music and film. As the Digital Creative Head of Ogilvy London, Dave Birss is trying to make changes to his industry. He'll be sharing some insights and wisdom on how consumers are changing and the opportunities that offers.
11.00 Neebing, Lychee Productions (CH) (Room A)
Lifestyle and China‘s creative market
Neebing is one of the founding fathers of China techno. He also wears designer glasses with octagonal frames, so he’s an artist. And his latest adventure in nightlife, Song Music Bar + Kitchen, is an homage to cultural exchange, horizontal integration of cool people, intelligence and the terraced rice fields of southern China.
Neebing has been cool for over a decade now. He started as a radio DJ in Shenzhen boomtown back in the mid-‘90s. He brought Mickey Zhang to the old Club Orange in Beijing. He became one of China’s earliest and most successful audiopreneurs, guys who saw that music wasn’t just stuff that came out of speaker, but a lifestyle and an entirely new one at that. He went abroad and spent years in Berlin kicking soccer balls with guys like Namito. He once partied with Danny Tenaglia for 12 straight hours. He came back to China and ran the Morcheeba tour. He ushered Ladytron around the Middle Kingdom. In 2005 he arrived in Beijing smelling opportunity. Now he manages bands, holds distro rights for Ninja Tunes and Minty Fresh records in China and has launched Song, 350 sq. meters of AV love, along with sculptor Zhong Song whose claim to fame is the sundial that sits at the end of Century Avenue in Shanghai.
11.30 From Hometurf to Hollywood - how are we heading into the future?
Keynote interview with Hollywood producer Sigurjón (Joni) Sighvatsson (US/IS) (Room B)
Interviewer: Ralph Simon, The Mobilium Advisory Group (US)
Joni Sighvatsson is a veteran producer with over 30 feature films and television series to his credit, as well as an innovative and influential principal in creating the modern concept of the commercial and the music video. Sighvatsson is owner and principal of Palomar Pictures, a Los Angeles-based independent feature production company, and chairman of Scanbox Entertainment, one of the largest film distribution companies in Scandinavia. He is also the former co-founder of Propaganda Films and was the first president of Lakeshore Pictures.
Currently, Sighvatsson’s Palomar Pictures is developing over 40 films. Slated for release in December is Brothers starring Tobey Maguire, Jake Gyllenhaal, and Natalie Portman, directed by Jim Sheridan and written by David Benioff. Soon to begin pre-production is The Featherman, an adaptation of the UK best seller by Sir Ralph Fiennes (starring Jason Statham), and Be Mine, a Bret Easton Ellis adaptation from the Laura Kasischke novel to be directed by David Mackenzie.
Sighvatsson also continues to be a significant force in the world of art films having produced David Lynch’s Wild at Heart, Julian Schnabel’s Basquiat and more recently the timely and groundbreaking Zidane: A 21st Century Portrait (through Palomar), as well as the controversial Destricted.
Before coming to the United States, Sighvatsson enjoyed a successful career as a rock musician in his native Iceland, founding the country's first recording studio when he was 21. After finishing his B.A. in English and Literature from the University of Iceland, Sighvatsson came to Los Angeles on a Fulbright Scholarship to study at the University of Southern California Graduate Film Studies Program, where he earned his MFA.
Sighvatsson's many honours include Peabody Awards for "Rock The Vote" and "Armistead Maupin's Tales of the City," as well as being the only person to twice receive the Eastman/Kodak Award for Outstanding Achievement by the Music Video Producers Association.
It‘s OK to lose control
12:00 - Lunch on second floor
Roundtable Workshops
13.00 Where is my Money? (Rooms F and G)
Find out about funding options. Learn how to talk to and pitch your ideas to investors
How to present a business plan and find the investors? Who are the new players? Fan funding? Micro funding? 360 degrees? Different business relationships?
Chair: Eyþór Ívar Jónsson, Klak Innovation Centre (IS)
Dr. Eggert Claessen, Frumtak Investment fund (IS)
Helga Valfells, New Business Venture Fund (IS)
Rúnar Ómarsson, Nikita Clothing (IS)
Birgit Hoff, Smarten-Up (DE)
13.00 The Perfect Lovenest (Room H)
The relationship between film and music redefined
Has the digital platform offered more opportunities or destroyed the funding? What are the new formats of working? Documentaries on music on youtube and other digital outlets? What are the possibilites - what are the restrictions? How does music make a difference in TV and films? Should music be created for films or TV or should supervisors find music productions that fit the project? How can a music supervisor make a difference for developing artists? Is this the big money spin for established artists?
Chair: Christopher Roberts, Sidelot Studio (US)
Alicen Schneider, NBC/Universal (US)
Hampus Kivimae, Sony/ATV Publishing Scandinavia (SE)
Milena Fessman, Cinesong (DE)
Christopher Roberts, Sidelot Studios (US)
13.00 Fashion and digital retail and marketing (Room E)
What opportunities does the digital environment offer to fashion start-ups. How do you build the brand – what kind of marketing do you use – do you build a digital strategy into your business strategy? How do you take a local designer to an international arena
Chair: Þórey Vilhjálmsdóttir, Iceland Design Centre (IS)
Nathan Richardsson, CCP (IS)
Oisin Lunny, Habbo (UK)
Hugrún Dögg Árnadóttir, Kron (IS)
13.00 Creating a Green Future (Room D)
Green future with creatives - policy making workshop
The issue of energy and the environment is at the heart of the digital age. The IT sector is currently responsible for 3-5% of global greenhouse gas emissions – more than aviation, and it’s growing more rapidly. Exciting innovation and a new way of thinking. Green innovation in the creative industries. Which companies have been leading the path? Does going digital mean going green? Does digital even mean the end of physical?
Chair: Halldóra Hreggviðsdóttir, Alta (IS)
Catherine Langabeer, Julie's Bicycle (UK)
Sigríður Sigurjónsdóttir, Iceland Academy of the Arts (IS)
Guðrún Lilja Gunnlaugsdóttir, Studio Bility (IS)
13.00 Visual Art 2.0 - (Room K)
New Concepts, New Strategies, New Markets?
How has that visual arts scene changed within the decades of digitalisation? How will it change in the future? Original vs. digital. Digital museums vs. traditional museums. Beauty vs. concept. Will there be new consumer generation. What are the new strategies for invading the public sphere and approaching public spaces?
Chair: Christian Schoen, Center for Icelandic Arts (IS)
Gerfried Stocker, Ars Electronica Linz (AT)
Margrét Elisabeth Ólafsdóttir, Writer and teacher on aesthetics (IS)
Finnbogi Pétursson, Artist (IS )
Margrét Elisabeth Ólafsdóttir, Writer and teacher on aesthetics (IS)
13.00 World without Borders (Room I)
Overlapping circles within the new business models
New options in the digital space. Where are the borders between the different creative sectors? Are games the new distribution models? Are filmmakers affected by the success of games? Looking at the new consumer behaviour - who is in control?
Chair: Taheer Bashir, Sheridans (UK)
Kristín Andrea Þórðardóttir, Poppoli Pictures (IS)
Ásgrímur Sverrisson, www.icelandcinemanow.com (IS)
Einar Örn Benediktsson, Grapewire (IS)
Jónas Antonsson, Gogogic (IS)
15:00 Coffee break
15.15 Conclusion from workshops (Rooms H and I)
16.00 Networking drinks
Connect with others and find your business match...
All questions pertaining to the programme or other conference specifics should be directed to project manager Kamilla Ingibergsdóttir at kamilla@icelandmusic.is
