Below are the first confirmed panelists and speakers for You Are In Control 2009
Paul Bennett - IDEOPaul Bennett is a Managing Partner and co-Chief Creative Officer of IDEO, a world leader in human-centered and design-led innovation. Clients include Procter & Gamble, Estée Lauder, PepsiCo, Intel, Nestlé, Numico, Motorola, Visa and Vodafone. Nominated by business leaders globally as one of the world's most innovative companies, IDEO employs over 600 staff in eight locations worldwide. |
Guðjón Már Guðjónsson - IndustriaGuðjón Má Guðjónsson is the founder and CEO of Industria, the company that is bringing the Web 2.0 experience to the television with its product offering called Zignal. Industria has Guðjón’s focus and attention. Guðjón is a founding partner of a number of ventures, including the following telecommunication operators... |
Alicen Catron Schneider - NBC Universal TelevisionAlicen co-leads the NBC Universal Television music department heading up the creative division. She currently music supervises “Heroes”, “Royal Pains”, “Trauma”, “Caprica” and “Warehouse 13”. In addition, she supervises select NBC Agency promo and marketing campaigns, including the Olympics and also assists with strategic music partnerships for multi-platform marketing, Network and Cable series... |
Hampus Kivimäe - Sony / ATV Music PublishingSwede Hampus Kivimäe is Synch & Marketing Manager at Sony/ATV Music Publishing Scandinavia. Hampus has previously worked at the label V2 as label manager and helped set up the structure of Cooperative Music in Scandinavia and also worked as head of marketing at Swedens largest independent promoter Blixten & Co. He has a master in marketing with a focus on music/entertainment from Stockholm University in Sweden. |
Simon Long - Collins LongSimon was born when Elvis was number 1 with “All Shook Up”, and grew up to the sounds of The Beatles. His favourite band was The Kinks. He later went to college when the Sex Pistols and the Clash were starting out, and cut his teeth as a young lawyer working at a firm with clients such as the managers of Duran Duran – and now after 25+ years in the business has his own law firm - Collins Long. |
Tahir Basheer - SheridansTahir offers a practical legal service in respect of the most appropriate means to achieve success in the music and entertainment industry. His expertise primarily relates to music, but also includes e-commerce, computer games, sport, fashion, merchandising, trade marks and intellectual property. He is increasingly advising on the convergence of the different areas of the entertainment industry and the cutting edge online ventures around that. |
Ralph Simon - Mobilium Advisory GroupRalph Simon is regarded as one of the founders of the modern mobile entertainment industry. Over the last decade he has been a prominent global trailblazer and innovator, growing the mobile entertainment and content industry, and playing a central role in its impact and presence worldwide. Click "read more" for a comprehensive bio." |
Margrét Sigrún Sigurðardóttir - University of IcelandMargrét Sigrún Sigurðardóttir an adjunct professor at the University of Iceland School of Business and a PhD candidate at Copenhagen Business School Department of Innovation and Organizational Economics. Her PhD deals with organisational structure of the UK music industry. The organisation of the music industry is an interesting field or research as in spite of huge technological changes its organisation has remained relatively stable with an 80/20 division of the market between majors and indies. |
Nicola Slade - Record Of The DayNicola Slade is a music industry journalist, reporter, broadcaster and author based in London, UK. She has worked for various consumer magazines and websites including The Fly where she served as deputy editor for three years, Mean Fiddler (launching the very first Reading and Leeds festival websites) Clickmusic, Slant Magazine (Virgin Megastores), UK Live and Music Week, where she worked as online and digital editor. Click "read more" for a comprehensive bio." |
Katrín Júlíusdóttir - Minister of Industry, Energy and TourismKatrín Júlíusdóttir was named Minister of Industry, Energy and Tourism on May 10th 2009. Katrín has been a member of parliament for the Social Democratic Alliance from 2003. |
Dr. Eggert Claessen - FrumtakDr. Eggert Claessen is the Managing Director of Frumtak, an Icelandic investment fund focusing on post seed start-ups and innovation companies, that show great growth potential. He has extensive experience in founding and running start-ups, especially in the IT sector. Dr. Claessen has been an active member of the IT industry in Iceland and has worked on various projects on behalf of the IT industry, the last one as the chair of the Icelandic Association of IT Companies. |
Oisin Lunny - Habbo UKAs UK Country Manager of Habbo UK, Oisin Lunny combines 19 years of experience in the media, music and technology industries to lead the growth of the UK site. In addition to the day-to-day running of Habbo UK Oisin oversees the deployment of strategic marketing and integrated advertising campaigns to encourage site visitors and user activity. |
Elísabet Grétarsdóttir - CCPElísabet Grétarsdóttir joined CCP in 2006 where she is responsible for the global strategy and tactical implementation for EVE Online marketing across the CCP headquarters in Reykjavik, Iceland and the CCP North America offices in Atlanta, Georgia. Further duties include involvement with the ongoing development of EVE Online and related projects. |
Milena Fessman - CinesongsSince 1991, Milena Fessmann has worked as a full-time DJ for various radio stations (for example Radio Eins After Work Lounge-Party, Trompete/Berlin), currently for Radio Eins/RBB (since 1996) with her own weekly show called „free falling“. Also she has been moderator of several national events and panels such as the “Cartoon Movie Award”/Postdam 2002-2008, In 1989 she founded CINESONG and in 2004 Beckmann joined CINESONG. |
Anne Thomas - Innovation Labs A/SAnalysis and Business modeling at Innovation Lab is a number of things. It comprises analysis of business, technology and human behavior related to new business models in the digital age. Innovation Lab emphasizes their identity as an agency which they believe captures the dynamics and individuality of staff's varied engagements. Lab Agents are go-betweens and facilitators, bringing people and technology together. And while there's nothing cloak-and-dagger about Innovation Lab, Anne Thomas does share special agent Bond's disdain for manuals and passion for hidden switches. |
Gerfried Stocker - Ars ElectronicaGerfried Stocker was born on January 26, 1964 in Judenburg / Austria. In 1991, he set up the x-space team to carry out interdisciplinary projects. Out of this came numerous installations and performance projects at the nexus of interaction, robotics and telecommunications. Stocker was also responsible for the conception of radio network projects and the organization of worldwide “Horizontal Radio.” Since 1995, he has been CEO of the Ars Electronica Center and, since 1996, jointly with Christine Schöpf, artistic director of Ars Electronica. |
Catherine Langabeer - Julie's BicycleCatherine has worked across a range of music and arts organisations, and been involved with Julie’s Bicycle since it launched in July 2007. At Julie’s Bicycle Catherine manages the development and implementation of its research, ‘Industry Green’ assessment programme and a number of industry initiatives, including reducing the impacts of CD packaging and co-authoring the Mayor of London-commissioned Green Music Guide for London – a ‘how to’ guide for music companies seeking to green their activities. |
Máni Svavarsson - LazyTownMáni Svavarsson is one of the creative forces behind the award winning children´s television show, LazyTown. He is the composer of the music and co-writer of many of the scripts. LazyTown is currently aired in over 100 countries and is constantly growing into new markets and territories. Máni was nominated for the 2007 Emmy awards for Outstanding Achievement in Music Direction and Composition. |
Cory McAbee - Actor/DirectorCory McAbee (Stingray Sam) is best known as the writer, director and lead actor of the award winning film, The American Astronaut. In 2007, McAbee was selected by the Sundance Film Festival to create one of the first five short films used to launch new advances in mobile phone technology and entertainment. The film that McAbee created entitled RENO has become a worldwide favorite among mobile operators. |
Rúnar Ómarsson - Nikita ClothingRúnar Ómarsson is a 39 year old retired breakdancer from Reykjavik, Iceland. He is a University (law) dropout, his excuse being "too much fresh snow in the mountains." He co-founded Nikita Clothing out of his snowboard/clothing store in January 2000, and has held the title „GM/Moral Support“ at the company until this day. Nikita Clothing is one of the best known Icelandic consumer brands and is designed in Iceland and distributed through 1500 specialty stores in 32 countries. |
Guðrún Lilja Gunnlaugsdóttir- StudiobilityDesigner Guðrún Lilja Gunnlaugsdottir founded Studiobility in 2005 after her graduation from Design Academy Eindhoven. Studiobility often experiments with ideas and speculative creations without a set brief. This process offers unparalleled freedom to produce playful designs that contrast with preconceveied ideas of how certain products should take form. |
Panos Panay- SonicbidsPanos Panay is the founder and CEO of Sonicbids, a website that makes it easy for bands to connect with people who book, license or broadcast music. Sonicbids' current membership consists of 200,000 bands and 18,000 promoters from over 100 countries. Last year, the site facilitated some 60,000 deals between its two groups of users. The idea for Sonicbids came to Panos while reading the book "Blur," and he decided to go for it in September of 2000. |
Katrin Olina - Katrin OlinaBorn in Iceland, Katrin Olina studied Industrial Design at the E.S.D.I. in Paris before getting her feet wet in the European design studios of Philippe Starck (Paris) and Ross Lovegrove (London). Since, she has developed a quasi-narrative graphic language that depicts her own inner landscape. |
Haukur D Magnússon - gogoyokoHaukur Davíð Magnússon is the co-founder and CEO of the new social music marketplace gogoyoko.com. He’s a musician and has run his own small indie label for several years. Tired of the old business model in the music industry, where only a minor percentage of the revenue actually goes to the artist, Haukur and his long time friend, Pétur who also is a musician, wanted to come up with the ideal online distribution platform for artists. An idea was born and later on, in December 2007, gogoyoko.com was founded in Iceland. |
Remi Harris - AIMRemi Harris entered the music industry, as a founder staff member of AIM, the Association of Independent Music in 1999. She is General Manager at AIM, which represents the UK independent record sector, 20% of the UK market with over 800 record label members who subscribe to the organisation. |
Åsa Carild - NokiaÅsa Carild is Nokia's music manager for Northen Europe. Åsa started out in the music business as a member of the Swedish indie band Pineforest Crunch. The band released three albums and toured internationally. When the band took an extended break Åsa started her own record label, Exergy Music to try to find and release interesting and exciting artists that flew under the major labels radar. During this time Åsa became very involved in the Swedish indie music scene working with SOM (an organisation for the Swedish indie labels).. |
Birgit Hoff- Smarten Up!As a long term insider in the media scene, Birgit Hoff has become a choice as an analyst in media trends. She understands about the development of young markets and supports the Venture Capital Group of the London Unixel investment research team in decision making. She has provided essential inteligence about the development of the media markets for the last decade and successfully identified potentials and trends in the current and future internet entertainment markets. |
Dave Birss - OgilvyDave’s career path has been anything but normal. After leaving university he started working as a session musician and recording engineer. He then fell into advertising and is now the Head of Digital Creative at Ogilvy in London. He is also an entrepreneur and has helped to start a number of web business. His big interest is in how consumer behaviour is evolving and how business needs to evolve with it. |
Vickie Nauman- CrossBorderWorksVickie Nauman - CrossBorderWorks Vickie Nauman specializes in digital media and content strategy, the intersection of technology and music, and international business development. Nauman is principal at CrossBorderWorks Consulting, and current clients include 7digital where she is leading the UK company’s entrance into the US and Canada (Vice President-North America) and mobile music startup YourMusicOn, serving as marketing lead. |
Haukur S. Magnússon - The Reykjavík GrapevineHaukur S. Magnússon is Editor In Chief of everyone's favourite English-speaking Icelandic biweekly, The Reykjavík Grapevine. He has written for several Icelandic and international publications, and is an active player in the Icelandic music scene. He furthermore holds a near-degree in Philosophy and fish-gutting and spends a lot of time on the internet. |
Anita Awbi - Bearded MagazineAnita Awbi – Bearded magazine/Freelance journalist Anita started at the Financial Times, working on the news portal FT.com, before moving to regional press to write music news and reviews for the Newcastle Chronicle, Sunderland Echo and Fat Controller magazine. She then worked at Music Week as reporter and reviews editor for three years, and now works as a freelance journalist. |
Kamilla Ingibergsdóttir - Iceland Music ExportKamilla has degrees in creative project management, journalism and anthropology from the University of Iceland and The Kaospilots in Denmark. During her project management studies she interned at Mr. Destiny for the production of Iceland Airwaves 2007 and at SXSW ’08 in Austin, Texas. |
Serena Wilson - Nile-OnSerena Wilson started in the music business at London Records in 1998. Working with artists such as Goldie, All Saints and the Sugababes, as well as their offshoot label FFRR, she soon became assistant to the head of press. With the expansion of the internet in 1999 Serena left London Records to join Way to blue, an internet start up and began promoting acts including Björk, So Solid Crew, Madonna, Craig David and Travis. There she worked her way up to senior press officer. |
Christopher Roberts - Sidelot StudioChristopher Roberts is a film and theater producer based in New York. He founded the companies Other Pictures and adobe theatre company, and currently produces under his banner Bewildia Entertainment. He is also a principal for SideLot Studio, a social media publicity company for filmmakers. |
Helga Valfells - NBVFHelga Valfells is an Investment Manager at the New Business Venture Fund (NBVF). The NBVF is a venture capital fund which invests in, and actively supports Icelandic start-ups with significant growth potential. Helga has enjoyed a diverse career in finance and international marketing. Previous employers include Estee Lauder UK, Merrill Lynch Europe and the Trade Council of Iceland, where Helga worked with a wide range of export companies in the early stages of export including a number of companies in the music industry. |
Margrét Elísabet Ólafsdóttir -University of IcelandMargrét Elísabet Ólafsdóttir has a D.E.A. in aesthetics from the Université de Paris 1 in France, where she's now a PhD candidate. She has been a journalist since 1987 and lecturer in modern and contemporary art history at the University of Iceland and in new media art history at the Arts Academy of Iceland since 2002. Margrét is a founder of Lorna, an association for electronic arts and a co-member of board at the Icelandic Association of Philosophy. |
Sigríður Sigurjónsdóttir - University of IcelandSigríður Sigurjónsdóttir is a professor of product design at the Iceland Academy of the Arts. At Central Saint Martins in London Sigridur carried out a research on digital artifacts and personal space. She worked for The Central Saint Martins Design Lab developing the future pocket for Intel. Following her studies she worked on cultural localization for digital products in Amsterdam and later as an application designer for interactive television in London. |
Neebing - Chinese Music PioneerNeebing is one of the founding fathers of China’s electronic music. He also wears designer glasses with octagonal frames, so he’s an artist and used to be an architect and urban planner too. His latest adventure in nightlife, Song Music Bar + Kitchen, is an homage to cultural exchange, arts platform, horizontal integration of cool people, intelligence and the terraced rice fields of southern China. He’s a compelling guy. |
Nathan Richardsson - CCCPAppointed as Executive Producer for CCP in 2007, Mr. Richardsson has been a driving force in the company’s ongoing success, coordinating the efforts of many separate divisions into one cohesive unit. Taking the helm in 2004 as CCP’s Senior Producer for EVE Online, he’s become a popular speaker at industry events. Previously, he was involved in product development for Iceland Telecom where he not only built up hosting and support for EVE Online, but also served as the project manager for residential communications, access networks and content building. |
Jónas Antonsson - GogogicJónas Björgvin Antonsson is an entrepreneur and the CEO of Gogogic. He believes that „social“ and „casual“ are key words when looking at the near future of the game industry. This is why he has been particularly interested in new platforms, like Facebook and the App Store, as they truly embrace those two terms. These platforms may even be able to introduce new types of games or shake up the traditional value chain. |
Gunnar Hilmarsson - Andersen & LauthGunnar Hilmarsson is a fashion designer. After working abroad for years designing for companies such as Nokia, Top Shop, Jack & Jones, Day Birger et Mikkelsen and All Saints he came back to Iceland to launch Andersen & Lauth. The company has been one of the fastest growing fashion companies in Scandinavia, now distributed in over 20 countries. Gunnar is the chairman of the Icelandic Fashion Council and Chairman of the Iceland Design Centre. |
Halldóra Hreggviðsdóttir - Alta consultingHalldóra Hreggviðsdóttir is the founder and general manager of Alta consulting, established 2001. Alta is leading in Iceland in community and corporate development with an emphasis on planning and sustainability, where some projects have won international awards for sustainable approaches. Halldóra has masters degrees in Engineering-Economic Systems and Geology, from Stanford University and has extensive experience in working with both the private and public sectors on strategies towards a more sustainable future. |
Hugrún Dögg Árnadóttir - KronkronHugrún Dögg Árnadóttir is an Icelandic fashion designer. Hugrún graduated from Studio Bercot (Paris) in 2000 and has been very active in Iceland since. She founded the shoe store Kron, which has gained a reputation for its beautiful shoe selection and colorful warm ambiance. Four years later she opened Kronkron, candy shop for people who love spoiling their eyes. Kronkron selects young & upcoming designers as well as more established labels such as Vivenne Westwood and Sonia Rykiel. |
Ásgrímur Sverrisson - Icelandcinemanow.comÁsgrímur Sverrisson is a filmmaker and a film commentator, with over thirty years of experience in both fields. He studied directing at UK’s The National Film and Television School, graduating in 1994. He started making films at the age of thirteen and published his first film magazine in the same year (1978). His second film magazine was published from 1983-1985. From 1995 to 1998 and again from 2001 to 2008 he was the founding editor of Land & synir magazine and website, which delivers news, opinion and information on the Icelandic film and TV scene. |
Þórey Vilhjálmsdóttir - Icelandic Design CentreÞórey Vilhjálmsdóttir has been the manager of the Icelandic Design Centre the last year, promoting Icelandic design in Iceland and abroad. Previous experience as a manager of the Icelandic film and television awards, founder/manager of design company Ólöf ríka ehf., project manager at Iceland Telecom, televison researcher/host , project manager at the Icelandic academy of the arts and co-owner/manager of Eskimo models. |
Kristín Andrea Þórðardóttir - PoppoliKristín Andrea Þórðardóttir is a producer at Poppoli Pictures, an independent film production company founded in 2003 by director Olaf de Fleur. The company produces features and documentaries targeting international audience. Kristin is a Copenhagen Business School graduate (2006) and studied International Business on a Bachelor level and went on to study Marketing Communications Management on a Masters level. |
Gunnar B. Guðbjörnsson - Sleepless In ReykjavíkGunnar B. Guðbjörnsson started his film carrer at the age of 21 as an editor at a well established advertising agency, learning the ropes working on various big and small name adverts and soon ventured forth to shoot and direct his own. He eventually found himself in film school, where he finished top of his class and won the graduation award for best film with the musically infused documentary "The sky may be falling...but the stars look good on you" (Showing at Reykjavik International Film Festival - www.riff.is ) |
Eyþór Ívar Jónsson - Klak Innovation CentreDr. Eyþór Ívar Jónsson, Associate Professor, is responsible for the Entrepreneurship courses in the MBA program at Copenhagen Business School. His first book about entrepreneurship was published in 1998 and he has written hundreds of articles about related subjects. Eyþór is currently the CEO of Klak – Innovation Centre and the chairman of Seed Forum Iceland. He has started several programs for entrepreneurs in Iceland and Denmark, among those the Business Accelerator, which focuses on fast growing companies, and the A-Board, advisory board program for Danish high growth companies. |
Einar Örn Benediktsson - GrapewireEinar Örn Benediktsson started his career in the music industry while still in his teens in the early 80s. After managing the (locally) legendary Utangarðsmenn with great success and co-founding the alternative record label Grammið, he struck out on his own and founded the punk band Purrkur Pilnikk, declaring that action trumped ability, explaining his discordant Dub poetry vocals and non-conformist trumpet playing. |
Eyþór Ívar Jónsson - Klak Innovation CentreBorn in Reykjavik in 1976, Pétur has been playing and writing music since his teens. Although active in the Icelandic underground scene for years, Pétur first became known for playing with Mugison, as well as arranging and writing Mugison's 2004 album "Mugimama is this Monkeymusic." |
Sigurjón Sighvatsson - Palomar PicturesSigurjón Sighvatsson is a veteran producer, with over 30 feature films and television series to his credit, as well as an innovative and influential principal in creating the modern concept of the commercial and the music video. Sighvatsson is owner and principal of Palomar Pictures, a Los Angeles based independent feature production company and chairman of Scanbox Entertainment, one of the largest film distribution companies in Scandinavia. He is also the former co-founder of Propaganda Films and was the first president of Lakeshore Pictures. |







